Herefordshire Council has been awarded £419,000 from the Department of Transport (DfT) Transition Fund to deliver a one year programme of walking and cycling promotions across the county in 2016/17.
The funding will build upon the DfT funded Destination Hereford project, which successfully delivered behavioural change and modal shift from car use to sustainable transport alternatives.
Councillor Paul Rone, cabinet member transport and roads said:
“This announcement comes a week after the council approved the Local Transport Plan (LTP). The LTP sets out the council’s strategy for supporting economic growth, improving health and protecting the environment.
We have plans to work more closely with schools to encourage more walking, cycling and bus journeys to school and reduce the numbers of short distance car journeys.”
The Council’s successful bid for ‘Destination Hereford Phase 2’ aims to increase levels of physical activity and improved access to education and employment through walking and cycling. Modal shift from car use to sustainable transport alternatives aims to have a positive impact on air quality and CO2 emissions in addition to seeking to reduce congestion levels in Hereford City.
Transport Minister Robert Goodwill said: “Green transport cuts congestion and improves air quality. It also offers the cheapest and healthiest way for people to access jobs and education.
“Herefordshire’s green travel scheme will make a real difference for residents and help provide better air quality for everyone. Our £21m funding across England shows we are committed to improving lives through investment in sustainable transport.”