Herefordshire Council contractor Balfour Beatty Living Places (BBLP) is backing the first national Community Clear Up Day on Saturday (March 21), the first day of spring.
A hundred “available to borrow” litter pickers are being lent to community groups and BBLP has arranged to pick up all the extra rubbish at pre-arranged collection points.
Cllr Paul Rone, Herefordshire Council’s cabinet member for transport and roads, said: “This is a call to arms for communities great and small to help us end this litter scourge by taking greater pride in our neighbourhoods.
“It is time to roll up our sleeves and bring the broom back out of the cupboard because by looking after our local areas we can help make them better places to work and live.”
The Bromyard Downs Common Association, working with the Herefordshire Wildlife Trust, is leading a big clear-up on Sunday.
Project Manager Hannah Welsh said the Downs was a popular beauty spot: “There’s quite a bit of rubbish and we want to clean up this beautiful area. Volunteers are welcome to come and join us.”
Herefordshire Council spends nearly a million pounds every year on street cleansing. Cllr Rone said that people had to recognise that dropping litter and forcing councils to clear up the mess meant that they had to divert cash from key areas like caring for the vulnerable.
He said: “Those irresponsible individuals who are dropping litter divert our limited resources away from the elderly, very young or a whole range of vital services.”
BBLP supports community clear-ups picks and supplies litter packs and can arrange rubbish collection.
To request a litter picking pack which contains litter pickers, gloves, high visibility vests, hoops and black rubbish bags, and arrange for collection following a litter pick, please call 01432 349504 or use the “contact us” link on the Herefordshire Council website: https://www.herefordshire.gov.uk/contactus