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Change4Life and Disney are shaking up the summer in Herefordshire

Herefordshire Council is supporting a major new campaign from Change4Life and Disney this summer to encourage children to move more.

Through the ‘10 Minute Shake Up’ campaign, Change4Life and Disney are aiming to bring a little magic to families, with the ambition of getting children across the country moving for an extra 100 million minutes this summer.

Families who sign up for a ‘10 Minute Shake Up’ from 15th July will receive a free pack containing inspiration, ideas and tools to help children on their way to achieving their recommended 60 minutes of moderate to vigorous activity per day. Packs include a stopwatch for timing 10 minutes of activity, a wall chart, reward stickers and ‘10 Minute Shake Up’ Disney character activity cards. There will also be a load of great content online to keep families inspired over the summer.

The campaign aims to help the 4 in 5 children who currently do not achieve the recommended 60 minutes of exercise per day and the 40% who do less than 30 minutes per day, by helping to break it down into 10 minute bursts of fun!

Kristan Pritchard, health improvement practitioner at Herefordshire Council, said:

 “Family time is fun, but we recognise that the summer holidays are long, and this can be a real struggle for parents. This campaign aims to shake things up and provide helpful tools and inspiration to families.

“We all know that children need 60 minutes of activity a day and evidence clearly demonstrates the benefits of children achieving 10 minutes or more moderate to vigorous activity, several times a day. This is enough to improve fitness and health overall.”

Those wanting to sign up should can log on to the Change4Life website and register for their free pack with stopwatch.


Tags: Events, Health and social care, Leisure and culture, Miscellanenous, Public Health, Schools and education