Herefordshire Council is supporting a major new campaign from Change4Life and Disney this summer to encourage children to move more.
Through the ‘10 Minute Shake Up’ campaign, Change4Life and Disney are aiming to bring a little magic to families, with the ambition of getting children across the country moving for an extra 100 million minutes this summer.
Families who sign up for a ‘10 Minute Shake Up’ from 15th July will receive a free pack containing inspiration, ideas and tools to help children on their way to achieving their recommended 60 minutes of moderate to vigorous activity per day. Packs include a stopwatch for timing 10 minutes of activity, a wall chart, reward stickers and ‘10 Minute Shake Up’ Disney character activity cards. There will also be a load of great content online to keep families inspired over the summer.
The campaign aims to help the 4 in 5 children who currently do not achieve the recommended 60 minutes of exercise per day and the 40% who do less than 30 minutes per day, by helping to break it down into 10 minute bursts of fun!
Kristan Pritchard, health improvement practitioner at Herefordshire Council, said:
“Family time is fun, but we recognise that the summer holidays are long, and this can be a real struggle for parents. This campaign aims to shake things up and provide helpful tools and inspiration to families.
“We all know that children need 60 minutes of activity a day and evidence clearly demonstrates the benefits of children achieving 10 minutes or more moderate to vigorous activity, several times a day. This is enough to improve fitness and health overall.”
Those wanting to sign up should can log on to the Change4Life website and register for their free pack with stopwatch.