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Mums urged to breastfeed in response to baby formula rationing

Children’s centres across Herefordshire are preparing themselves for an increase in demand for breastfeeding support following the news that baby formula is to be rationed in the UK.

Supermarket rationing of some baby formula brands came into force in the UK this week as demand for Western brands soared in China. Children’s centre staff and health professionals are urging new mums to take this opportunity of rethinking their options and choosing to breastfeed instead.

The county’s ten children’s centres have been offering breastfeeding support for mums for years and have trained mums to help other mums who might struggle with breastfeeding in a breastfeeding peer support scheme.  There’s also support available from family support workers and health visitors.

Michelle Allam, children’s centre manager, said: “We know that breast is best, both for baby and for mum too, and it’s free.  But we understand that it’s a struggle for some mums and we do what we can to help them.  All our children’s centres offer specific sessions when mums can come along and talk to other mums or health professionals about any feeding problems they’re having.  And there’s also lots of help available over the ‘phone.

For information about breastfeeding support available in children’s centres, visit