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County Bull brand on the buses

The brand for Herefordshire capturing the spirit and character of the county is being promoted on buses in the county. The bus posters have already been shown in neighbouring counties to tempt people to spend time in the county. 

The brand plays on the county’s name where “here” is used as an invite to visit, invest, live and uses the Herefordshire Bull as linked to the agricultural heritage of the county and as worldwide icon, but used in a way that is flexible with colour and imagery that gives it a modern twist.

The full range of posters can be seen here

You can find out more about the new Brand and become a Brand Fan here