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Turning resolutions into revolutions

Herefordshire Council is working with local business leaders, NHS Herefordshire and representatives from the voluntary sector to tackle Hereford city congestion this year and have been busy working up plans for an Olympic themed launch event in April 2012.
They are taking part in the Destination Hereford project funded by the Department of Transport and have decided to do their bit to help everyone in the city discover better ways of getting about.

Rachel Jones, Herefordshire Council’s economic development officer and Truffle Herefordshire Board member, said: “We all have the power to reduce our contribution to Hereford’s traffic jams by substituting occasional short car journeys with, for example, a walk to work, a hop to the shops by bus or by biking to school with the kids we can all make a difference.”

Personal Travel Planning is a Department for Transport tried and tested way of supporting and rewarding local people who want to save money and feel fitter by choosing active travel for some of their shorter journeys.

This four-year project focuses on the city and will see expert travel advisors calling on more than 6,000 city homes inviting residents to take part in the biggest sustainable travel initiative Hereford has ever seen.

The project aims to reduce the effects on business of congestion in the city. It will also improve air quality by reducing vehicle carbon emissions. Most importantly, in time of financial limitations and rising fuel costs, it aims help people to save money on transport costs and has the added bonus of helping them achieve those New Year resolutions to get fit after Christmas and for the rest of the year.

Councillor Adrian Blackshaw, Herefordshire Council’s cabinet member for highways and transportation, said: “If Hereford is going to grow out of this current economic downturn, we want to make sure we keep the wheels of business moving and ensure the county’s workforce is energised  and up for the challenge. This scheme has so much to offer and we would like to encourage people to accept the invitation to do their bit to take Hereford forward into a fitter future,” he added.

If you would like to get involved in the launch event then please email the event team: