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Taking the wraps off proposed Broad Street regeneration scheme

Shopkeepers, business organisations, voluntary organisations and the emergency services are among groups which have been briefed about a proposed refurbishment of Hereford's Broad Street.

This is part of the council’s Destination Hereford programme which is funded by the Department for Transport. This aims to raise awareness of travel options and encourage increased walking, cycling, use of public transport and car-sharing through a range of promotions and initiatives.

As part of this project, Broad Street will undergo a £2.9 million refurbishment with the aims of linking the city’s main retail area with Hereford Cathedral, one of the county’s top tourist attractions and creating an improved environment to support the local economy.

On Monday this week, February 6, briefings took place throughout the day and into the evening to ensure as many local traders and organisations as possible were informed about the scheme.

“These briefings were very much the start of an on-going dialogue we want to have with local individuals and groups as we’re keen that they have a say in what this important street will look like,” said Cllr Adrian Blackshaw, cabinet member for highways and transportation.

“We were really encouraged by the turnout and the enthusiasm shown for the project,” added Cllr Blackshaw.

“There’s a lot of people out there who passionately care about the city centre and want to ensure that while we retain a sense of our heritage through the regeneration, we also bring the area up to date and make sure it’s attractive for shoppers and tourists – the very people whose presence in the city centre contributes directly to the local economy.

“This was just the start of the process – we’re keen that people have a say on what is planned and what is happening. Over the coming year the scheme will be developed with construction currently expected to start early next year and last for approximately 18 months.”

The council will continue to develop this project with those directly affected by the scheme and a public exhibition of the proposals will be held later in the year.

Find out more about Destination Hereford and view the presentation

Under the Destination Hereford banner, funding will also be used to support schools and local businesses to achieve long-term change in travel behaviours, and promote cycling, walking, public transport and car sharing as choices which not only improve people’s wellbeing but also help to reduce congestion in the city centre.