The challenge is being run across the county as part of Herefordshire Council’s Choose how you move project, which aims to reduce traffic congestion and improve quality of life with increased walking, cycling, bus travel and car sharing.
The challenge is simple, walk as often as you can to work or school, out shopping or just for fun and log your daily distance online. You’ll be able to see how many miles you’ve walked, the number of calories burned and the CO2 emissions saved.
There’s also the opportunity to walk and win, with a series of weekly challenges offering the chance to win a food hamper full of delicious local produce. At the end of the challenge, there will also be a £50 shopping voucher up for grabs, for those who log their distance at any point in May.
Councillor Adrian Blackshaw, cabinet member for highways and transportation, said: “The council is proud to once again support the Herefordshire Walking Challenge. We’re already a county of outdoor lovers and who can blame us with such beautiful countryside on our doorstep. This challenge is the perfect opportunity to not only stay fit and healthy, but also burn a few extra calories, as a two mile walk can burn up to 150 calories.”
“It is also incredibly satisfying to have eight major local businesses on board this year, who will be taking part in the challenge with their employees.”
Tina Kilner, Herefordshire Council’s sustainable transport officer, said: “The walking challenge is a fantastic opportunity for people to leave the car at home, get out walking in the fresh air and see just how easy it is to get around.”
“We also have plenty of prize draw incentives to help them along the way, including a free pedometer to the first 1000 participants who register online at www.herefordmove.org and choose walking.”
“Walking is the most highly recommended form of exercise and is cheap, easy and low impact, so we hope people will sign up, take part and have fun.”
For further information on walking in Herefordshire, please visit www.herefordmove.org and choose walking.