“We had a great response last year with lots of one-off events and even new products made specially for Food Week,” says co-ordinator Andy Dawson. “For 2012 we really want to see the community get behind their local producers and suppliers and show them how much they are appreciated.”
Food producers will open their doors to visitors from Saturday 11th August. Behind the scenes production, special tastings and tours will be on offer during the week and visitors will be guided with a map and brochure to help them find the county’s hidden food treats.
“It’s about building up Herefordshire as the place to come for wonderful food in a beautiful setting, and about connecting customers with local businesses,” says Andy. “Last year we had lots of new visitors and increased sales from Food Week, and for 2012 we want to see more!”
In partnership with local businesses, 20,000 Food Week brochures will be printed and distributed around neighbouring counties to 260 venues and tourist attractions, which will be backed by an online campaign to attract visitors and business to the county for the week.
The council is looking for food and drinks businesses to get involved with Food Week.
Call 01432 383064 for more information.